The Charney Forum on New Diplomacy at the University of Haifa offers a variety of practical seminars and classes in the emerging field of New Diplomacy. Participants and graduates will receive upon completion an official University of Haifa Certificate of Completion of required academic curriculum.

In addition to our core classes, the forum’s programming is designed to fit the needs and specifications of all participants. The Charney Forum’s core areas of expertise are:

Non-Product Branding:
How to Market Nations & Cities

Globalization and hyper-connectivity created a highly competitive international arena. The competition is not limited to for-profit entities. It takes place between nations, cities, communities, ideas, movements, ideologies, concepts and organizations. Place branding has become a pillar of modern diplomacy. In this class participants will be given insights into the practice of place branding and learn how can a place improve its positioning and uniqueness vis a vis its competition. The case of Brand Israel will be prominently featured.

Diplomacy Disrupted:
The Information Revolution

The Information Revolution is one of the most dramatic revolutions in history, marked by unprecedented levels of participation, content co-creation and accessibility to information. This massive exposure to information has already disrupted major industries. The core practice of diplomacy is perhaps the most disrupted field but scarcely researched or discussed. In this class participants will learn about how diplomacy, policy making and politics were all dramatically disrupted by this revolution. Classes will cover issues such as the history of classic diplomacy, the impact of the technological revolution on society and culture and the rise of new diplomacy.

Israel the “Can-Do Nation”

Israel is more than a “Startup Nation”. Israel is a world-class of creativity in all walks of life, not only in hi-tech.The creative spirit of its people is manifested in every realm; military, science, life-style and many more. The modern State of Israel represents a unique cultural, social and economic blend; a nation of problem-solvers that gave the world some of its most exciting solutions and inspirations. In this section, participants will explore the secret sauce: the unique characteristics that turned Israel into a world famous “Can-Do Nation.” An overview of the role of creative thinking in economy, politics, diplomacy and business will be shared with participants.

Geo-politics and International Relations

The Future of the Middle East: What was labeled as the Arab Spring that carried a promise for a more pluralistic and democratic middle east quickly turned into a regional wave of instability, unprecedented violence and national disintegration. Here participants will learn about what can be expected of this volatile region in years to come.
Israel and the Middle East: In 1860 was the re-birth of organized Jewish life in the Land of Israel. In that year the Jews built Yemin-Moshe, the first neighborhood outside of the walls of the old city of Jerusalem. This class will provide an historical overview of the Zionist enterprise in the Land of Israel, the creation of the modern State of Israel, Israel’s wars with its neighbors and the central place of Israel’s conflict with the Palestinians.
The State of Islam: For almost 1400 years Islam is torn by the Sunni-Shia rivalry. Islam’s internal strife has far-reaching impact beyond the geographical boundaries of the Middle East, Central Asia or the far East. Understanding the historical and theological roots and context of this dispute is critical to the understanding of international affairs.
Israel’s Secret Wars: Top intelligence experts will provide insight into the inner-workings of Israel’s most secretive organizations that often produce diplomatic breakthroughs in addition to mapping threats.
The Wisdom of the Crowds: The idea that collectives produce a higher level of intelligence than any individual was thoroughly studied. Here, participants will be given an opportunity to learn about practical application of crowd-sourcing in the service of futurism and business predictability, intelligence organizations, law enforcement and science.
Back-Channel Diplomacy: A well-known convention is classic diplomacy is that publicity limits diplomatic maneuverability. Effective diplomatic negotiations cannot be conducted in public. That gave rise to whole new practice of back-channel diplomacy that allows greater flexibility and ability to solve problems. Participants will be exposed to practical examples of effective back-channel diplomatic efforts.

The Anti-Israel Movement:
Threats & Opportunities

Zionism faced de-legitimization efforts since its inception. In 1945, three years before statehood, Zionism had to deal with the Arab Economic Boycott. Currently, many among the world’s intellectual elite are calling for the boycott of Israel. Participants will cover its earlier forms (as anti-Zionism) as well as in its more current forms (as anti-Israelism). Participants will learn about the origins of anti-Semitism, anti-Zionism and anti-Israelism. They will also learn about the opportunity de-legitimization creates to develop long-term strategy to effectively communicate policy in the age of information.

Behavioral Science and New Diplomacy

Narcissism and Politics: The internet allows self-indulgence like never before. In the eyes of many, induced by technology, narcissism is the epidemic of the 21st Century. Here participants will be given a glimpse into the mind of the narcissist and learn about the strong correlation that exists between political life and radically self-centered behavior. Participants will explore ways to effectively deal with narcissistic personalities.
De-Mystification and the rise of New Charisma: Hyper-connectivity eliminated the distance that defined the relations between leaders and masses. With the disappearance of this mystification-enabling distance a new type of political charisma emerged, based on reflexivity, impulsive behavior and perceived authenticity. Participants will explore types of political charisma, its social and cultural origin and learn about the new emerging charisma induced by technology.

Marketing and Communications

We also provide workshops in marketing and communications focusing on the areas mentioned below:

Digital literacy:
Digital literacy is the ability to use information and communication technologies to find, evaluate, create, and communicate information, requiring both cognitive and technical skills. In this workshop participants will learn how to find information, consume digital content, create digital content and lastly, communicate and share it.

Social Media:
Participants will be given practical tools to navigate the social media space by exploring all online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. This space includes: websites, applications, forums, microblogging, social networking, social bookmarking, social curation, and wikis. In addition, participants will learn how to advocate and communicate using mainstream social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Reddit, Pinterest, and Wikipedia.

Crisis Management:
No enterprise, organization or cause is immune to crisis. In order to prevent loss, discomfort, embarrassment and damage, a set of guidelines were developed to assist managers to manage crisis. In this workshop participants will learn what steps are necessary before crisis strikes. Participants will be trained how to prepare for crisis. Advanced planning is the key to success.

Creativity and Innovation:
Creativity is a skill. Like any other muscle it needs to be flexed and exercised. In this workshop participants will learn a variety of techniques that will allow them to improve their ability to produce ideas, innovation and creativity. Participants will learn about the science of creativity, its basic principles and practices, how to overcome the fear of embarrassment or failure, how to formulate ideas, evaluate ideas, create prototypes, test, and turn ideas into action. Participants will be given tools to develop critical thinking skills, improvisation methods, problem-solving techniques and will earn how to foster creativity through collaboration.

Conflict Resolution:
Participants will be given practical tools to resolve conflicts and disputes of any type: national, territorial, personal, financial, political, or emotional. When a dispute arises, often the best course of action is negotiation and well though engagement to resolve the disagreement. In this workshop participants will be given practical tool to develop conflict resolution engagement tools

The Art of Negotiations and Investigation Methods:
People negotiate routinely about all aspects of their lives. In this workshop participants will learn how to adopt a win-win approach to negotiations that nurtures positive and productive relationships toward achieving the desired outcome. In this hands-on workshop participants will be offered a step-by-step guide to effective negotiation, skill-building techniques and better understanding of human interaction.

Netnography and “Fake News”:
This workshop will provide tools to explore the geography of the internet with emphasis on smart search and the ability to accurately assess credibility and reliability. Netnography, the mapping and navigation of the web, is key to for understanding of people’s behavior online as well as off-line. Today, users are increasingly active online, and valuable information about their opinions, experiences and behaviors can be retrieved.

Cultural Sensitivity:
This workshop will offer participants with a set of skills that will enable them to learn the basic terminology of social anthropology and how to understand people who come from different cultures. Participants will be able to improve their cross-cultural communications skills thus becoming better overall communicators.

Media Training:
Media is an integral part of our lives. In this workshop participants will be offered practical tools to improve their ability to communicate via various media platforms The workshop will focus on messaging design, confidence building, specific mediums (such as TV, print, radio and online media), understanding media, defining target audience, designing a pitch, the art of sound bite, interview techniques, dress code and dealing with hostility.

Program Framework


  • Half a day workshop - 8:30 am to 1:00 pm.

  • One day workshop - 8:30 am to 6:00 pm.


  • A 2 full days seminar - 8:30 am to 6:00 pm.

  • A 3 full days seminar - 8:30 am to 6:00 pm.


  • A week course, 5 full days - 9:00 am to 5 pm.

  • A 2 weeks course, 10 full days- 9:00 am to 5 pm.

  • A 3 weeks course, 15 full days- 9:00 am to 5 pm.